"BluFish is about branding."

Building your brand. Defining your brand. Using all types of mediums.

Spring Fever: Catch These Online Tips

Posted by on Feb 24, 2017 in Branding, Digital Marketing, Email Marketing, Marketing | 0 comments

If you caught a recent Facebook post, it’s likely you witnessed that our very own lead fish Ryan has a case of “Spring Fever.” The anticipation of a spring arrival is building and the fever is spreading. In case my Midwest friends need a refresher……

Spring Fever is that feeling of restlessness you get at the end of a long winter, as well as excitement at the prospect of spring. 

Heralding warmer temps and longer daytime hours, spring isn’t just a season for getting back to nature, but also for refreshing wardrobes, upgrading electronics, and restarting home projects that stalled during the cold and dark winter months.

It’s also a great time for small businesses to assess the current state of their online presence and take the steps to improve it. With the right online moves, savvy small business owners can get a nice bump in business this time of year and do some spring cleaning.

Online Marketing Tips: 

  1. Spring Clean “aka” Declutter Your Website:

At home, it’s time to deal with those overflowing closets. At work, chances are your online footprint could also stand a round of two of decluttering. Eliminate the things that don’t serve you, including outdated content and products that don’t sell. Keep it simple, top-line and easy to navigate.

  1. Freshen Up Your Logo:

Is your logo looking a little stale? Does it get lost in the shuffle? If it’s been years since you first conjured up your business logo using the back of a napkin or some clipart, it’s a safe bet your brand struggles to stand out in a sea of professionally-designed logos. A good logo can help cement a firm’s visual identity, and it expresses a “level of professionalism” that consumers and potential clients expect.

  1. Your Metrics Matter. Spring Into Action:

If it’s been ages until you’ve logged into your website monitoring tools or Google Analytics account (or if you just asked yourself what is Google Analytics), then it’s time to take a step back and put some processes in place make sure your online marketing strategies are paying off.

Using website metrics to see where your traffic comes from, what they’re looking at, if your online content is on point, and then determining what is working, what isn’t, is incredibly important in today’s digital world.

It may also be time to revisit your search engine optimization (SEO) strategies. What worked a few years ago is ancient history to Google.

For any PR, branding, digital marketing or social media support, drop BluFish a line. We’d be happy to provide a free consultation and discuss your needs, preferably outdoors on a spring-like day.

info@blufishconsulting.com, 269.781.5849

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You Blog. We Blog. Why Blog?

Posted by on Jan 18, 2017 in Branding, Content, Digital Marketing, Email Marketing | 0 comments

Blogging is a free and a relatively easy way to market your company. You hear it all the time, content is king and we agree. A blog is a long-term investment that will generate leads and awareness for your organization. If done right.

As we start on our journey, we thought we’d make it easy for you and outlined these five reasons to blog. Now go forth and prosper!

4

Relate. Let’s face it. Companies sometimes have a hard time relating to the general public. With a blog, you can show your “personality” and post stories that engage your audience, profile employees, highlight community happenings. People are loyal to companies that are transparent and real.

Share. Integrate your blog into all of your other marketing efforts – social media, website, email signatures and more. Make sure readers can click to share via LinkedIn, Twitter, Facebook and other networks – include social share buttons in your blog post.

Frequency. If you are only going to blog once every other month…don’t. Blogging is an effective tool when you post a lot. By a lot we mean at minimum 2 times a month or more. Seem a bit daunting? Set up a blogging calendar. Assign writing to employees to make the frequency goal much more attainable. The more you write, the more they read, and the more you stay top-of-mind.

SEO. We know folks get sick of hearing the phrase Search Engine Optimization, but unfortunately Google owns the world, and makes the rules, so you need to play in their sandbox. Make your blog “found” by writing titles and posts around keywords and tag, tag, tag your posts. The more you blog about relevant topics the more likely your blog is to be picked up by search engines. Equaling more awareness for you and increased visitors to your blog. Possibly then turing into a lead.

Differentiate. With blogging, you have the license to basically do what you want – be an industry expert, let’s folks know you secretly would like to be a rock band groupie, post pictures of your dogs [Wait…who would do that? We would!] If you post relevant articles that are of value to your readers, or at minimum spark their curiosity, you are setting yourself up to create a distinction in their mind. Brilliant.

Your blog represents your company, show the world not just what you think, but how you think. Now that’s value.

Need help with your blog? Drop us a line and we’d be happy to talk.

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At BluFish, The Future Looks Bright

Posted by on Jan 4, 2017 in Branding, Community Involvement, Marketing, Public Relations, Social Networking | 0 comments

Happy New Year! Here at BluFish we wanted to take a moment to thank our clients, vendors, partners and collaborators on contributing to our 2016 successes. It’s been a phenomenal year and 2017 looks to be even more promising. Cue the shades.

As we start this year, our agency’s resolution is to continue to excel in being a partner and collaborator with all clients. For us, being collaborative means every idea is entertained. Every voice is heard. Our clients are our partners with whom we embark on a journey to overcome their challenges. When we win, we win together.

Each of our clients are uniquely different. Some like to be actively involved in their marketing and advertising while others prefer to take the role of observers. Either way, we make sure to ask for, listen to, and consider each of their thoughts, opinions, and suggestions when developing their advertising campaigns and completing their projects. We want clients to know their opinions matter and to be sure they are comfortable with the end product.

We often say our team at BluFish is an extension of each of our clients’ marketing and advertising teams. We always have your best interest in mind and will work with you to plan and execute the best materials and campaigns possible to meet, and exceed, your goals.

As we embark on our 2017 journey we share with you our mission: to build better brands through a disciplined marketing approach, high-level creative, and out-of-the-bowl thinking. That’s BluFish.

May 2017 be all you hope for.

http://www.blufishconsulting.com

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4 Steps to Create Your Social Media Editorial Calendar

Posted by on Dec 1, 2015 in Branding, Marketing, Social Networking | 0 comments

If your company is new to the idea of setting up an editorial calendar for social, or if you want to take a look at a unique way of setting one up, here’s a four-step process for implementing and maintaining an efficient social media calendar for reliable content posting.

content calendar example

1.  Figure Out The Social Posting Workflow

This way you can assign roles to make sure the necessary work is being taken care of during each step of the process. Typically, a more established company will require more individuals and approvals in the process to make sure nothing goes awry. However, a typical workflow should consist of some or all of the following steps:

  1. Brainstorm an idea and create a concept.
  2. Make sure the idea has authorization.
  3. Write the copy for the post.
  4. Edit the copy and make sure it’s fit for publishing.
  5. Come up with a fantastic image.
  6. Post to the social networks.

It’s also important to note that the social team will frequently work with several other departments like PR, SEO, and business development. Make sure those divisions are included in the process so they can support your efforts within their own fields.

2. Decide On How Often to Post

This step depends on a handful of different things like the company, your audience, the campaign, and the social networks being used. Always keep your audience in mind and ensure you’re not bombarding them with posts that are irrelevant or inappropriate. If you’re looking for some basic standards, though, here are some of tips to get you started:

  • Facebook: 3-10 times per week
  • Twitter: at least 5 times a day
  • LinkedIn: 2-5 times per week
  • Google+: 3-10 times per week
  • Pinterest: 5-10 times per day

There’s a great chance your post frequency will depend on the amount, experience, and authority of your social media team, so don’t feel like you have to send out less than stellar content to meet these guidelines.

3. Find Out How Long it Takes From Idea to Execution

It’s important to get a good idea of how long it takes you and your team to create a post for each individual social network. That way you’ll have a better idea of how long before an event you should get to work writing.

If you’re the business owner as well as the main social media marketer, chances are it won’t take you nearly as long as a larger company to hit publish. You probably already have a good idea of what you want to say, and the approval process is as simple as deciding whether or not you want to post it it.

However, larger companies and agencies will often find the approval portion of the process the most challenging. Sometimes the social team will have to come up with several variations of the same social post before they’re approved.

4. Start to Fill Up Your Social Media Calendar Events and Content

You’ve got the process in place, now it is time to start filling up your editorial calendar. Think through your must-haves, whether it is a product release or scheduled company announcement, and develop content to promote those initiatives. Additionally, make sure you’re planning out how much promotion each initiative warrants; some large releases should have multiple social posts while others only warrant one.

Next, fill in the calendar with links to relevant content, resources, and your own posts. These social messages will ensure you’re providing your audiences with smart, useful content and give them a reason to follow you. Additionally, you can find relevant holidays or events – from Thanksgiving to National Ice Cream Day – that you can tie in with your business. These timely events will help populate you calendar and bring personality to your feed.

Lastly, pump up the personality of your editorial calendar by planning out posts that highlight company culture or showcase who you are as a brand.

The BluFish account team brings years of social marketing experience with a variety of client brands. If you are looking to boost your social presence. drop us a line today to discuss how we can help. 

Source: Sproutsocial.com

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A New Website Does Not Equal Online Success

Posted by on Nov 17, 2015 in Digital Marketing, Search Engine Optimization, Website Design | 0 comments

website design successIs your new website delivering the results you’d hoped for? Did your website designer or developer talk about the results you’ll see with a new website? Have you moved up in the search engines since launching the new site?

Websites are a substantial investment, whether you’re working with a large Web firm or one man shop. It takes a decent amount of time and money to develop sites. But a website alone, even a great looking one, does not equal online success.

Websites are more than just putting content and images out there. Online success is not achieved with a redesign, and then the site sits static. Your website can be the most powerful marketing tool in your arsenal, no matter what business you’re in.

Your Web Designer should have taken the time to think about:

  • Who are your ideal prospects?
  • How they look for your products or services?
  • What are the goals of the website?
    • Generate inquiries and leads
    • Sell products online
    • Build an audience
    • Others
  • How will those goals be measured?
  • What is the standard for your industry?
  • How can your site be different? Simple?

Hopefully, they conducted a discovery and planning session for the website. You  should  have a plan or a Web strategy to continue to grow your website with a plan for adding fresh content that is relevant to your site visitors.

Once your website is launched the most important thing is to continue to do something. Simply launching the website will not equal online success or movement up in the search engines. What can you do?

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