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If your company is new to the idea of setting up an editorial calendar for social, or if you want to take a look at a unique way of setting one up, here’s a four-step process for implementing and maintaining an efficient social media calendar for reliable content posting.
This way you can assign roles to make sure the necessary work is being taken care of during each step of the process. Typically, a more established company will require more individuals and approvals in the process to make sure nothing goes awry. However, a typical workflow should consist of some or all of the following steps:
It’s also important to note that the social team will frequently work with several other departments like PR, SEO, and business development. Make sure those divisions are included in the process so they can support your efforts within their own fields.
This step depends on a handful of different things like the company, your audience, the campaign, and the social networks being used. Always keep your audience in mind and ensure you’re not bombarding them with posts that are irrelevant or inappropriate. If you’re looking for some basic standards, though, here are some of tips to get you started:
There’s a great chance your post frequency will depend on the amount, experience, and authority of your social media team, so don’t feel like you have to send out less than stellar content to meet these guidelines.
It’s important to get a good idea of how long it takes you and your team to create a post for each individual social network. That way you’ll have a better idea of how long before an event you should get to work writing.
If you’re the business owner as well as the main social media marketer, chances are it won’t take you nearly as long as a larger company to hit publish. You probably already have a good idea of what you want to say, and the approval process is as simple as deciding whether or not you want to post it it.
However, larger companies and agencies will often find the approval portion of the process the most challenging. Sometimes the social team will have to come up with several variations of the same social post before they’re approved.
You’ve got the process in place, now it is time to start filling up your editorial calendar. Think through your must-haves, whether it is a product release or scheduled company announcement, and develop content to promote those initiatives. Additionally, make sure you’re planning out how much promotion each initiative warrants; some large releases should have multiple social posts while others only warrant one.
Next, fill in the calendar with links to relevant content, resources, and your own posts. These social messages will ensure you’re providing your audiences with smart, useful content and give them a reason to follow you. Additionally, you can find relevant holidays or events – from Thanksgiving to National Ice Cream Day – that you can tie in with your business. These timely events will help populate you calendar and bring personality to your feed.
Lastly, pump up the personality of your editorial calendar by planning out posts that highlight company culture or showcase who you are as a brand.
The BluFish account team brings years of social marketing experience with a variety of client brands. If you are looking to boost your social presence. drop us a line today to discuss how we can help.
Source: Sproutsocial.comRead More
Is your new website delivering the results you’d hoped for? Did your website designer or developer talk about the results you’ll see with a new website? Have you moved up in the search engines since launching the new site?
Websites are a substantial investment, whether you’re working with a large Web firm or one man shop. It takes a decent amount of time and money to develop sites. But a website alone, even a great looking one, does not equal online success.
Websites are more than just putting content and images out there. Online success is not achieved with a redesign, and then the site sits static. Your website can be the most powerful marketing tool in your arsenal, no matter what business you’re in.
Your Web Designer should have taken the time to think about:
Hopefully, they conducted a discovery and planning session for the website. You should have a plan or a Web strategy to continue to grow your website with a plan for adding fresh content that is relevant to your site visitors.
Once your website is launched the most important thing is to continue to do something. Simply launching the website will not equal online success or movement up in the search engines. What can you do?Read More
There are many moving parts in a company’s social media strategy. With so many active users engaging every day, Facebook is a very important part of this mix. This social media giant offers a great opportunity for companies that are looking to connect with their target market online.
Not convinced that Facebook ads are a valuable part of your online marketing? Here are three reasons why your company should include Facebook advertising as part of its social media strategy:
1. It Supports Your Organic Efforts on Facebook.
Facebook has made some recent changes that make it necessary for companies to use paid advertising in order to reach more users. With 1.55 billion active users on the social media platform each month, businesses are beginning to increase their Facebook ad spending in order to remain competitive in the online marketplace. If your company relies on only organic reach, your Facebook marketing will be far less effective.
2. Facebook has a large audience of active users.
A variety of brands benefit from connecting with their target market on Facebook. There are 101 billion people using the social media platform on a daily basis and Facebook has collected useful data on all of these users. Being able to leverage this information makes it easier for companies to easily connect with qualified buyers, resulting in a better ROI.
3. Targeted Facebook ads help you reach the right users.
With its ample targeting options, Facebook advertising helps you get the most out of your money. Facebook ads allow you to target users based on useful demographic information, such as location, gender, workplace, interests, or education level. This helps ensure that your business is reaching the right users with your Facebook marketing.
Make Facebook Ads a Part of Your Online Marketing
Let BluFish’s expertise in social media strategy work with your business in developing a plan that includes effective Facebook ads. Drop us a line if you are ready to get a jumpstart on your Facebook marketing.
Statistics: Expandedramblings.comRead More
In today’s world, there are a lot of ideas on how to infuse Public Relations activities into a broader Communications plan. Having worked with various clients and industries, both big and small, we’ve brainstormed PR tactics that are manageable. Here I’d like to drill it down more to focus solely on PR marketing for small businesses.
The most important thing to remember about PR is that it’s not always meant to drive immediate results. Yes, the PR plan should have target audiences and some measurables like web traffic, social media metrics, etc., but don’t dismiss PR strategies that are not necessarily lead-generating activities.Read More
Developing an effective MARKETING STRATEGY involves many different pieces, but the sole driving force behind it all is to increase sales and achieve a sustainable competitive advantage.
In order to take a strategic approach, rather than aiming blindly in the dark, it’s crucial to look at the entire picture – from basic, short-term goals to long-term initiatives. Everything should be aligned with the company’s mission and marketing objectives so that all pieces of the puzzle are working together towards a single common goal.
Whether it’s your first time developing a marketing strategy or it’s just time to re-evaluate your current plan, BluFish is here to help! After-all, members of our team bring over 45 years of experience in working with companies to launch new brands through strategic action.
What exactly does our process look like? It often starts with getting a better grasp of internal and external environments, which may include a competitive overview and positioning, an understanding of the cultural and economic influences, and performing a SWOT analysis (strengths, weaknesses, opportunities and threats). This helps us address market entry while capitalizing on key strengths and opportunities. Even more exciting is the fact that this fundamental discipline is what drives us to the development of your value proposition and brand promise.
Clients trust us and have confidence in how we manage, consult, and create. Our disciplined marketing approach has successfully built and communicated brands to their intended market, regardless of the industry. In fact, our diverse list of clients ranges from consumer packaged goods to health care, from manufacturing to the B-to-B industry. Our wide variety of expertise delivers fresh thinking and award-winning creative coupled with a passion for growing your brand.
Drop us a line if you’d like to discuss more – online or in person.Read More