There are many moving parts in a company’s social media strategy. With so many active users engaging every day, Facebook is a very important part of this mix. This social media giant offers a great opportunity for companies that are looking to connect with their target market online.
Not convinced that Facebook ads are a valuable part of your online marketing? Here are three reasons why your company should include Facebook advertising as part of its social media strategy:
1. It Supports Your Organic Efforts on Facebook.
Facebook has made some recent changes that make it necessary for companies to use paid advertising in order to reach more users. With 1.55 billion active users on the social media platform each month, businesses are beginning to increase their Facebook ad spending in order to remain competitive in the online marketplace. If your company relies on only organic reach, your Facebook marketing will be far less effective.
2. Facebook has a large audience of active users.
A variety of brands benefit from connecting with their target market on Facebook. There are 101 billion people using the social media platform on a daily basis and Facebook has collected useful data on all of these users. Being able to leverage this information makes it easier for companies to easily connect with qualified buyers, resulting in a better ROI.
3. Targeted Facebook ads help you reach the right users.
With its ample targeting options, Facebook advertising helps you get the most out of your money. Facebook ads allow you to target users based on useful demographic information, such as location, gender, workplace, interests, or education level. This helps ensure that your business is reaching the right users with your Facebook marketing.
Make Facebook Ads a Part of Your Online Marketing
Let BluFish’s expertise in social media strategy work with your business in developing a plan that includes effective Facebook ads. Drop us a line if you are ready to get a jumpstart on your Facebook marketing.