Is your new website delivering the results you’d hoped for? Did your website designer or developer talk about the results you’ll see with a new website? Have you moved up in the search engines since launching the new site?
Websites are a substantial investment, whether you’re working with a large Web firm or one man shop. It takes a decent amount of time and money to develop sites. But a website alone, even a great looking one, does not equal online success.
Websites are more than just putting content and images out there. Online success is not achieved with a redesign, and then the site sits static. Your website can be the most powerful marketing tool in your arsenal, no matter what business you’re in.
Your Web Designer should have taken the time to think about:
- Who are your ideal prospects?
- How they look for your products or services?
- What are the goals of the website?
- Generate inquiries and leads
- Sell products online
- Build an audience
- How will those goals be measured?
- What is the standard for your industry?
- How can your site be different? Simple?
Hopefully, they conducted a discovery and planning session for the website. You should have a plan or a Web strategy to continue to grow your website with a plan for adding fresh content that is relevant to your site visitors.
Once your website is launched the most important thing is to continue to do something. Simply launching the website will not equal online success or movement up in the search engines. What can you do?
Think about ways to continue to add content to your website and make sure all of your on-page SEO elements are in place. It’s critical to never “set it and forget it” when it comes to your website. Successful websites take ongoing attention, even if it’s just a few hours a month. Block off time on your calendar, where the website is all you focus on. You’ve made an investment in your new website, now give it the attention it needs to be that integral part of your marketing arsenal. If it helps, set deadlines to have certain tasks completed. Your print ads and direct mail publications all have deadlines. You can give your website updates deadlines and stick to them.
What have you done to ensure you’re consistently adding new content to your website? How much time do you spend on other advertising or marketing efforts? Please share what’s worked for you.
And, look for ideas and ways to continue to add relevant content to your site in our next post.